Vivid Vision Marketing

Before you get to the marketing plan you must complete the following task, in order for you marketing plan to be effective.

Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).

Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.

Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

Do the keyword research

  • Brainstorm the core ones with a diverse group
  • “spy” on your competitions' using tools
  • use other tools to expand the core list

Group keywords by the conversation type (what is the potential customer looking for?)
If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house

Set up your own blog

Create and start your Online Marketing Plan

Monitor and test…EVERY DAY

As soon as a great “money term” is found, start the search engine optimization process for that term

  • Market 2-3 articles per week (or even more)
  • Make blog postings on your blog and others’
  • Answer posts on forums and yahoo answers

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!

 

 

 

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